Have you thought about investing in new technology for your restaurant, but feel like something is holding you back? You’re not alone. Many operators are stuck with outdated systems, simply making do with clunky interfaces and disconnected platforms.
In a groundbreaking new study, Tech on Toast partnered with Square to investigate why hospitality businesses often delay critical technology upgrades – and what it really costs them. The research, which surveyed over 150 hospitality leaders across the UK, reveals some startling insights about the state of technology in the industry.
The findings paint a stark picture: while only 19% of operators would recommend their existing tech, many remain hesitant to make changes. Ninety-four percent only adopt tech when it’s absolutely necessary, as they perceive the pain of switching as greater than the benefits. With concerns about training, downtime and dips in service, it can seem easier to stick with the status quo.
But there’s hope. The research uncovers how leading operators are successfully navigating these challenges by taking a phased, inclusive approach. They start by identifying clear goals, choosing user-friendly platforms and involving staff from day one.
Through real-world examples, including how Bread Ahead rolled out a new Square POS system across three venues in just 48 hours, the report demonstrates that technology transformation doesn’t have to be painful.
Square offers integrated solutions emerging as a key enabler for businesses ready to modernise. As Matthew Gillet, Head of UK Business at Square, explains: “We are hyper-focused on understanding the restaurant and hospitality industry and continuing to supercharge its growth by being the best digital partner we can be.”
The full report dives deep into:
- The current state of hospitality tech adoption
- What the real costs of delayed modernisation are
- What operators actually want from their tech
- Proven strategies for successful implementation
- Key metrics for measuring success
Ready to overcome tech challenges in your restaurant? Download the full report for actionable strategies to help you invest in the right tech and build a future-fit hospitality business.
Squareup Europe Ltd is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (registered reference no. 900846). 
